Hi, we're Host! As part of CBRE, the Host mission is to create and scale people-led, technology-enabled services that increase individual well-being, personal productivity and organizational effectiveness. Put simply: our goal is to help people work smarter and delight in doing it.
Designed to complement CBREâs service offerings, the Host mission is to create and scale people-led, technology-enabled services that increase individual well-being, personal productivity and organizational effectiveness. Put simply: our goal is to help people work smarter and delight in doing it. We are a diverse team of creative, engaged and highly-motivated individuals who are passionate about disrupting real estate from inside the worldâs largest real estate services organization and changing employee expectations about what it should feel like to come to work every day.
The Product Marketing Manager will be a guiding force in defining the Go-To-Market (GTM) strategy and executing on it with help from Product Management, Marketing and Sales. The person must have a passion for marketing digital and technology powered products that blend seamlessly with customerâs workflows. The individual must possess expertise to perform market analysis backed by data, great communication skills, and an eye for design and details. Creativity is key requirement as many times the customer looks to CBRE to provide solutions to their problems. This position is strongly cross-functional in nature, requiring strong working relationships with multiple teams, including Product Management, Marketing, Sales, and Operations. In addition to internal constituents, you will also work with customers, and partners to understand the market and to support the business. The work is often translating product features to customer benefits, and therefore a strong customer orientation is critical, and past Marketing or Brand Management would be very valuable in this position.
Study company products
Translate technical details into benefits for the user/client
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, content)
Work with various teams (design, content, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Proven experience in product marketing
Strong Background in copywriting and design is a plus
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Keen eye for detail
Analytical mind and strong quantitative skills
BSc/BA in Marketing, Communications or similar field
Equal Opportunity and Affirmative Action Employer
Women/Minorities/Persons with Disabilities/US Veterans
Location/Region: Dallas, TX